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Dr. Nofsinger has been a Portfolio Manager for Denali Advisors and is actively involved in consulting and/or giving presentations to companies, associations, and business groups. He has also authored several trade books. 

Street sign on Wall Street
Consulting & Presentations


Professor Nofsinger has made dozens of presenations at firms and associations. He has also designed seminars and continuing education and training. Most of this work has been in the areas of investing, behavioral finance, and socially responsible finance. (Click to see lists of these)



A pile of books
Trade Books


Dr. Nofsinger has publishednine trade and popular books. One book, The Psychology of Investing, is quite popular with the investment industry.


(Click to see lists of these)


A technical analysis chart of a stock
Investment Assets


He is a former Portfolio Manager for Denali Advisors and has been on the advisory board of asset management firms and municipal investment advisory boards.


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Consulting Seminars and Presenations (sorted by most recent)

McKinley Management

Hampton Roads Chamber of Commerce

Anchorage International Rotary Club

CMT Association


Better Investing-Alaska Chapter

United Way Emerging Leaders

East Anchorage Rotary

Alaska Professional Communicators, Anchorage

Market Technicians Association, Manhattan, NY

Investments Institute, Las Vegas

Behavioral Finance Applications Seminar (Sponsored by MTA and ABFE), Philadelphia

Council of Petroleum Accountants Societies of Anchorage, Anchorage

Anchorage Estate Planning Council and Alaska Investment Management Society, Anchorage.

Sixth Annual Montana Financial Topics Dinner, Bozeman.

International Foundation of Employee benefit Plans conference, Phoenix.

BlackRock, Seattle.

AJ Financial Planning, Melbourne.

Julius Baer Investment Conference, Zurich.

Chancellor’s Seminar Series, Washington State University - Vancouver.

Rochester CFA Society.

Buffalo CFA Society.

Fortress Mutual Funds, Barbados.

American Association of Individual Investors, Denver Chapter.

APAC, Washington State University.

Forbes e-conference.

Pullman Rotary Club.

Vancouver CFA Society.

PricewaterhouseCoopers, Pension Trustees.

International Association of Clerks, Recorders, Elected Officials and Treasurers.

Maine CFA Society.

North Shore Credit Union, Vancouver, BC.

Victoria CFA Society.

BC Public Sector Pension Conference, Victoria, BC.

Seattle CFA Society.

NW Trust Conference, Seattle.

Financial Planning Association, Spokane.

Kalamazoo and Grand Rapids CFA Chapter, Michigan.

Research Summit, Applied Finance Group, Las Vegas.

Snohomish County Estate Planning Council, Everett, WA.

NW Washington Estate Planning Council, Chuckanut, WA.

NW Trust Conference, Seattle.

Credential, Vancouver, Canada.

Bernstein Porter & Company, Bellevue, WA.

Financial Planning Association, Missouri.

Financial Planning Association, Puget Sound.

Chartered Financial Analysts, Portland Chapter.

Keynote Speaker, Jackson National Life Insurance, Denver.

Chartered Financial Analysts, Vancouver BC Chapter.

Chartered Financial Analysts, Victoria BC Chapter.

Chartered Financial Analysts, Seattle Chapter.

Chartered Financial Analysts, Boise Chapter.

Chartered Financial Analysts, Spokane Chapter.

American Association of Individual Investors, Denver Chapter.

Wisconsin Dental Association Conference.

Institute for Certified Investment Management Consultants.

Kiwanis Club of Milwaukee.

Baird Financial Advisor’s Conference.

Institute for Investment Management Consultants.

Milwaukee Financial Analysts Society.

Trade Books
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Sustainable Investing: What Everyone Needs to Know


H. Kent Baker, Hunter Holzhauer, and John R. Nofsinger

Oxford University Press, 2022

2022 Best Book Awards

Finalist in Business: Personal Finance/Investing

Sustainable Investing book with a green city in a piggy bank
The Biology of Investing book with an image of a DNA strand morphing into a man

The Biology of Investing:

Nature, Nurture, Physiology, & Cognition


John R. Nofsinger and Corey A. Shank

Routledge, 2020

2020 Best Book Awards

Finalist in Business: Personal Finance/Investing

The Savvy Investor's Guide to Building Wealth Through Traditional Investments


H. Kent Baker, John R. Nofsinger and Andrew C. Spieler

Emerald Publishing, 2020 

Book on building wealth through traditional investments
The Psychology of Investing book with image of woman thinking about money

The Psychology of Investing, 7e

Routledge, 2023


John Nofsinger


This book is popular in the investments and trading industry.  


(Also translated into Bulgarian, Chinese, Japanese, Korean, Polish, Portuguese, Thai, and Turkish) 


View on Amazon:

The Savvy Investor's Guide to Avoiding Pitfalls, Frauds, and Scams


H. Kent Baker, John Nofsinger and Vesa Pattonen

Emerald Publishing, 2020 

Book on avoinding pitfalls, frauds, and scams
Behavioral Finance book with a broken piggy bank and money pouring out

Behavioral Finance: What Everyone Needs to Know


H. Kent Baker, Greg Filbeck, and John Nofsinger


Oxford University Press, 2019 

Infectious Greed: Restoring Confidence in America’s Companies


John Nofsinger and Kenneth Kim


Financial Times Prentice Hall 2003 

A book about infectious greed
A book about investment blunders of the rich and famous

Investment Blunders (of the Rich and Famous)...And What You Can Learn From Them


John Nofsinger


Financial Times Prentice Hall, 2002 

Investment Madness: How Psychology Affects Your Investing…and What to Do About It


John Nofsinger


Financial Times Prentice Hall, 2001


(Also translated into Chinese and Spanish) 

A book on Investment Madness with image of melting money
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